When Is It Okay to Use Famous Faces in Your Marketing Materials? – Shutterstock Blog (Patti Greco | September 2021)

A graphic of a woman with an artificial leg striding positively, with the words "YES I CAN".
Can you use images of popular icons to promote your endeavour?  Does it matter if they passed away decades ago?  If you need approval, where do you go?  These are questions our mentors are often asked.  This great post on the Shutterstock Blog is a great place to find the answer to these technical and legal questions.

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