What Is Conversion Rate Optimization, and How Can It Help My Business? – New Light Digital (August 2022)

A white woman in a wheelchair smiling as she shakes a hand of a business man
Having an excellent website and lots of visitors are key components of a successful money-generating endeavour.  But are all this visitorsdoing what you want (requesting a quotation from you or signing up to your mailing list).  If not, how easy do you make it to do that?  How clear is your "call to action"? Do you where when people visit you that they become disengaged?  This the New Light Digital discusses some useful ideas and practices.  They are selling their services (so bear that in mind) but this is a useful read.

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