Today's ERS is about Promotion and Advertising.  Like the rest of the ERS series, this sheet has been written specifically for our gigster members. This sheet discusses tips and ideas for promotion and advertising that you should consider for your micro-business. This is a case where "if you build it, they will come" does not apply.  Having a great idea and building it is not enough.  You need to get the word out about it and as widely as possible...