When it comes to your business… organic is best

Amputee with legs crossed, detail

We aren’t talking about farming or food.  Instead, we are talking about followers and customers for your business, as well the community that surrounds your online efforts.

Paid advertising could seem a quick and effort-free way to get big numbers.  In our experience, it is a seductive and misleading trap.  Yes, you may get a surge in numbers but their engagement is likely to be ephemeral and without genuine substance.  Third-party recommendations and endorsements, coupled with a positive reputation, is more likely to generate positive.

Consequently, we recommend our members:

  1. Have an active, rather than reactive communication strategy with your customers and clients (we’ll have more on this in the coming days);
  2. Have a daily, or as often as you can social media plan (again more on this soon); and
  3. Ask your best clients to give you testimonials that you can post online (e.g. your internet presence and/or Fiverr seller page).

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We aren't talking about farming or food.  Instead, we are talking about followers and customers for your business, as well the community that surrounds your online efforts. Paid advertising could seem a quick and effort-free way to get big numbers.  In our experience, it is a seductive and misleading trap.  Yes, you may get a surge in numbers but their engagement is likely to be ephemeral and without genuine substance.  Third-party recommendations and endorsements, coupled with a positive reputation, is more likely to generate positive. Consequently, we recommend our members...

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