We aren’t talking about farming or food. Instead, we are talking about followers and customers for your business, as well the community that surrounds your online efforts.
Paid advertising could seem a quick and effort-free way to get big numbers. In our experience, it is a seductive and misleading trap. Yes, you may get a surge in numbers but their engagement is likely to be ephemeral and without genuine substance. Third-party recommendations and endorsements, coupled with a positive reputation, is more likely to generate positive.
Consequently, we recommend our members:
- Have an active, rather than reactive communication strategy with your customers and clients (we’ll have more on this in the coming days);
- Have a daily, or as often as you can social media plan (again more on this soon); and
- Ask your best clients to give you testimonials that you can post online (e.g. your internet presence and/or Fiverr seller page).
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