It looks very much as though the gig economy is becoming the future of work. This has been greatly accelerated recently, with its growth doubling since the pandemic hit.
Although the gig economy started way back in the 1920s when the term “gig” was coined by jazz musicians, it was not till 2009 that this phenomenon came into its own as more people were enticed by freelance work (or platform work).
The prospect of managing your own time to create work-life balance has made gig jobs attractive for many people. It also drives the gig economy to rise as more industries are seeing the benefits of hiring gig workers.